Global Performance Marketing Specialist

Why join us

TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.

Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience. **

Marketing at TRACTIAN**

The Marketing team plays a crucial role in conveying the Tractian story, defining messaging and positioning, and transforming our reimagined products and features into tangible customer benefits. Our marketers, spanning across Brand, Video, Content, and Performance, are entrusted with the task of acquiring new customers and possess a profound understanding of the business. This is a highly cross-functional team that collaborates closely with the Product, Sales, BD, and Design teams. Specifically, the Performance Marketing team will spearhead global efforts across Brazil, Mexico, and the USA, ensuring our prospects and customers comprehend how we can assist them in reaching their full potential. **

What You'll Do**

As a Global Performance Marketing Specialist, you will play a pivotal role in spearheading our digital advertising initiatives to attain measurable and impactful results. Drawing upon your technical proficiency, data-driven approach, and strategic insight, you will take charge of planning, executing, and optimizing performance marketing campaigns on a global scale, encompassing efforts in Brazil, Mexico, and the USA. Your goal will be to maximize ROI and foster business growth through these initiatives. **

Responsibilities**

Develop and execute comprehensive performance marketing strategies across various digital channels, including PPC, paid social media, display advertising, and affiliate marketing.

Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to continuously enhance performance.

Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.

Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.

Utilize analytics platforms to monitor campaign performance metrics such as click-through rates, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

Collaborate closely with creative teams to develop compelling ad creatives, landing pages, and ad copy that drive engagement and conversions.

Stay up-to-date with industry trends, platform updates, and emerging technologies to ensure our performance marketing strategies remain innovative and competitive.

Analyze and interpret data to provide actionable insights and recommendations for improving campaign performance and overall marketing strategy.

Lead a team of performance marketing specialists, providing mentorship, guidance, and fostering a culture of data-driven decision-making.

Collaborate cross-functionally with other marketing teams, product teams, and data analysts to align performance marketing efforts with broader business objectives. **

Requirements**

Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.

5+ years of experience in performance marketing, with a proven track record of planning and executing successful campaigns that deliver quantifiable results.

Proficiency in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant tools.

Strong analytical skills, with the ability to interpret data, analyze trends, and make data-driven decisions to optimize campaign performance.

In-depth understanding of digital advertising concepts, strategies, and best practices, along with knowledge of the latest industry trends.

Experience with audience segmentation, targeting, and using customer data to inform ad strategies.

Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.

Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and present campaign results to stakeholders. **

Bonus Points**

Google Ads and Google Analytics certifications.

Experience with e-commerce performance marketing and optimizing for online sales.

Proficiency in using marketing automation tools for campaign management and optimization.

Experience with programmatic advertising and real-time bidding platforms.

Previous experience with international or multilingual performance marketing campaigns. **

Compensation**

Competitive salary and stock options

Optional fully funded Portuguese / English / Spanish courses

30 days of paid annual leave

Earn a trip anywhere in the world every 4 years

Day off during the week of your birthday

Sports Incentive

Home office allowance