Job description

Fliff reimagines sports betting as a social, and free-to-play game build for all types of sports fans. We've built a social sportsbook experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.

We are pioneering play-for-fun sports gaming, with a social sportsbook experience that is supplemented with sweepstakes credits and loyalty rewards. We provide sports fans with a most fun, engaging, less costly alternative to real money gaming. With Fliff, making picks is just the start of the fun and winning is about more than just the prize.

Job Summary:

We are seeking a highly analytical and data-driven CRM Analyst to join our team in the gaming industry. The successful candidate will be responsible for analyzing customer data, developing and implementing targeted marketing campaigns, and optimizing customer retention strategies.

Responsibilities:

Analyze customer data and behavior to identify trends, patterns, and insights, and make recommendations for targeted marketing campaigns and customer retention strategies
Develop and implement targeted marketing campaigns across multiple channels, such as email, SMS, push notifications, and social media, to increase customer engagement and retention
Conduct A/B testing and other experiments to optimize campaign performance and ROI, and make recommendations for improvements based on data insights
Collaborate with other teams, such as product development and customer support, to ensure a seamless and consistent customer experience across all channels and touchpoints
Monitor key performance metrics, such as customer lifetime value, churn rate, and engagement rate, and provide regular reports to management on performance and trends
Identify opportunities for upselling and cross-selling, and work with other teams to develop and implement strategies to increase revenue per customer
Stay up-to-date with industry best practices and trends in customer retention and CRM, and make recommendations for process improvements and updates to policies and procedures
Provide support and training to other team members on CRM and customer retention-related issues, as needed

Requirements:

Bachelor's degree in Marketing, Business, Statistics, or a related field
2+ years of experience in CRM and customer retention in the betting or social gaming industry or a related field
Strong analytical skills, with the ability to analyze large volumes of customer data and develop insights and recommendations
Knowledge of CRM platforms and tools, such as Braze and Optimove, and experience developing and implementing targeted marketing campaigns
Excellent communication and interpersonal skills, with the ability to communicate effectively with customers, internal teams, and external partners
Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment
Ability to work independently and as part of a team, and collaborate effectively with cross-functional teams
Proficient in Microsoft Excel and other analytical tools, with the ability to generate reports and insights from customer data
Knowledge of betting and social gaming industry and compliance requirements is a plus

Benefits:

Top tier compensation + benefits package
Flexibility to work remotely
Opportunity for professional growth in a dynamic and international environment
Informal, friendly and knowledge-sharing environment
An interesting and challenging job that allows you to explore paths to creating successful software solutions

$50,000 - $80,000 a year

We are an international company with our headquarters based in Austin, Texas, and development offices in Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:

Welcoming and Friendly

We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.

Lively and Creative

We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.

Stimulating and Rewarding

We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.

Required profile

Experience

Level of experience: Mid-level (2-5 years)

Spoken language(s):

English

Check out the description to know which languages are mandatory.

Hard Skills

Customer Analysis Marketing Planning Customer Relationship Management (CRM) Software A/B Testing Performance Auditing

Other Skills

Detail Oriented
Verbal Communication Skills
Organizational Skills
Microsoft Excel
Analytical Skills
Teamwork
Social Skills

Are you interested?

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