Digital Marketing Executive (non-IT)

NOTE: This is a remote position located in India - pan India.

Cloverleaf Care has an immediate opening for a Digital Marketing Executive. This is a remote position ***located in India - pan India***.

We are a ***direct employer*** and not a recruitment agency.

You will be working the US day shift (9pm - 6am IST). This is a work from home position.

"I currently work for Cloverleaf Care and am excited to be working here! ...I feel respected, appreciated, and encouraged to be involved in the day-to-day tasks as a valued team member. The company really cares about its clients and employees...They go out of their way to ensure the care of every client is their number one priority. The workplace culture is positive and encourages my input as a valued employee."

HOW TO APPLY

Please respond with a complete resume and cover letter using the "Apply" button on this page.

Do *not* email to any company email addresses because these responses will be lost. All inquiries for this position are being managed online.

Candidate must have a laptop or a desktop with a webcam, headset and high speed internet connection to appear for a video interview.

OUR PROCESS

After you apply, you will receive an email with a link to a page where you can tell us more about yourself. This is a required step for you to complete in order to be considered for this position.

After reviewing your response we will then email you regarding next steps. For all correspondence regarding your application continue to only use the email that you used initially to apply to this position.

All emails from us will come from an email address that will contain "cloverleaf-care.breezy-mail.com" in the email address. These emails can sometimes end up in your email spam folder. Please make a note of this email address so that you are able to identify emails related to this position. All our emails come from a secure server that hosts our career portal. If you find an email in your spam folder then select the email and then mark it as not spam. Future emails should then come to your Inbox.

Do *not* email to any company email addresses because these responses will be lost. Do *not* call the company - all inquiries for this position are being managed online. You will receive an email from us at each step in the process! We meet qualified candidates who have progressed to the interview stage in our remote hiring process.

REMOTE WORK

Please note that this is a 100% remote position. You will need to have a reliable high-speed internet connection. Staying continuously connected is a core part of our culture, and we thrive in a “virtual real” environment during the workday.

JOB DESCRIPTION

Are you a creative digital marketing professional with six years experience and looking for a promising career in leading digital marketing for a healthcare services company?

We are a rapidly expanding healthcare services company in the US and looking to hire an experienced digital marketing professional, to grow and support our digital presence.

We would love to speak with you if you have excellent spoken and written English skills, have a degree or PGDM in communications, marketing or a related field, and have a successful track record in digital marketing as well as content creation skills in print and media assets.

The ideal candidate will implement the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to generate leads and increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

If you match this profile and are looking to make a career working full-time in a fun and rewarding environment then we would love to talk to you!

You will be working full-time from home during the US day shift (9pm - 6am IST).

JOB DUTIES

The Digital Marketing Executive will perform the following job functions:

• Design and develop the company’s digital marketing strategy that includes content marketing in various channels, paid advertising and brand awareness.
  
• Conduct audience research and identify marketing opportunities with channels.
  
• Perform content research and discover opportunities for the company’s services.
  
• Design, create content and optimize the organization's website.
  
• Define and implement the company’s social media marketing strategy.
  
• Be responsible for lead generation through online marketing campaigns.
  
• Measure and report key online marketing metrics. Analyze performance continuously, and recommend performance improvements to increase lead generation and ROI.
  
• Perform digital marketing such as Google adwords, maps, social media marketing, SEO, SEM, PPC, affiliate marketing, You Tube, Linked In, and other relevant online platforms.
  
• Use A/B testing to optimize digital marketing performance.
  
• Engage with leads on website live chat.
  
• Manage and build various email lists and campaigns, including the design templates.
  
• Launch advertisements to increase brand awareness.
  
• Generate, edit, publish, and share daily blog and social media content (original copy, images, videos, animations) that builds meaningful engagement and encourages target audiences to take action.
  
• Conduct Facebook live streams events, live forum events.
  
• Conduct webinars and coordinate online support forums.
  
• Write creative content for the company’s newsletter, blogs, posts, ads and publish on multiple sites to increase company’s brand awareness.
  
• Create podcasts, audio and ad-quality graphics, display ads and video clips.
  
• Create and update print media assets such as brochures, flyers, rack cards, postcards etc.
  
• Prepare daily and weekly marketing activity, performance, benchmark, ROI reports using Facebook Insights, Google Dashboard and other related tools. Analyze results and make clear recommendations to improve ROI.
  

REQUIREMENTS

• Impeccable, flair communication skills in English, both spoken and written, is a **MUST**. Should be from an English medium background.
  
• 6 years marketing experience with 4+ years in digital marketing is required.
  
• Excellent understanding of concepts in inbound and outbound digital marketing.
  
• Expertise in SEO/ SEM, Google Analytics, Facebook Analytics/ Facebook Advertising.
  
• Strong creative and analytical skills.
  
• Experience with Keyword Research Analysis.
  
• Proven skills with On page / Off Page SEO.
  
• Excellent hands-on skills with Google Analytics, SEMRush, Hubspot, Facebook Business Manager, Brandwatch, Moz, Ahrefs, CRM and other common digital marketing tools and platforms.
  
• Experience with business to customer social media and content generation.
  
• Graphics and video editing skills are a plus, such as with Photoshop, Illustrator, Canva, Premier Pro, Shotcut.
  
• Expert level computer experience with documents, sheets and web applications is a **MUST**.
  
• Must demonstrate crystal clear phone call voice quality and clear HD video quality using home office equipment during the hiring process.
  
• Dedicated home office space.
  
• Shift timing - 9pm - 6am IST.
  
• Strong work ethics, respectful and a professional attitude towards work.
  

PERKS AND BENEFITS

• Excellent pay!
• Promising career advancement opportunities working for a progressive organization with industry leading processes and cutting edge technology.
• Work from home with a positive, friendly and fun team work environment.
• Receive recognition and lucrative incentives from management.

EDUCATION

UG or PGDM in Advertising/Mass Communication, Marketing or related field.