Senior Web Graphic Designer

Why join us

TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.

Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience. **

Marketing at TRACTIAN**

The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential. **

What You'll Do**

As a Senior Web Designer, you will lead our visual identity efforts, utilizing your advanced creative skills and technical knowledge to head design initiatives focused on optimizing lead generation through effective landing pages. Your role involves conceptualizing and producing high-impact designs with a focus on user experience (UX), specifically for online conversions. You will guide and collaborate with design teams to ensure exceptional quality, innovation, and brand alignment in all visual assets. **

Responsibilities**

Design compelling landing pages with a conversion focus, applying UX/UI principles to maximize lead generation.

Utilize analytics and feedback tools like Hotjar to understand user behavior, gather insights, and make data-driven decisions to optimize landing pages and other digital assets for improved conversion rates.

Work closely with the Performance and Sales teams to collect feedback on the sales funnel and identify design solutions that can help improve lead quality and conversion rates.

Collaborate closely with cross-functional stakeholders to understand design goals, translating them into visually stunning solutions through advanced techniques.

Conceptualize and execute complex design projects, including branding campaigns, interactive web interfaces, and motion graphics.

Seamlessly integrate textual and visual elements in design projects, collaborating with copywriters and leveraging software such as Figma for real-time collaboration.

Stay updated on cutting-edge design trends, emerging technologies, and industry best practices, applying these insights to projects.

Evaluate and implement innovative design tools, plugins, and software to enhance team productivity and creative output.

Manage multiple design projects simultaneously, leveraging project management tool Monday to meet deadlines and uphold quality.

Oversee the creation of comprehensive design style guides and assets, ensuring a cohesive visual representation across platforms. **

Requirements**

+5 years of Graphic Designer experience.

Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience.

Advanced knowledge and expertise in Figma for high-fidelity prototyping, collaborative design, and live design systems.

Proficiency in industry-standard graphic design software, showcasing mastery in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

Strong grasp of design principles, encompassing layout, typography, color theory, and visual hierarchy, utilizing techniques like grid systems and responsive design.

Proven track record of producing innovative and impactful designs, grounded in user-centric principles, and executed through advanced software and techniques.

Exceptional communication skills for seamless collaboration and interpretation of design briefs.

Impressive portfolio spotlighting a diverse range of design projects, demonstrating senior-level creativity and proficiency with advanced software.

Proficiency in designing for both digital and print formats, ensuring adaptability across various mediums.

Robust organizational skills and the ability to manage complex projects and deadlines. **

Bonus Points**

Mastery of motion graphics and animation software, such as Adobe After Effects.

Proficiency in HTML and CSS for intricate web design and interactive elements.

Active participation in industry events, conferences, or design communities, leveraging platforms like Behance or Dribbble.

Passion for remaining at the vanguard of design trends, tools, and technological advancements.

Ability to eloquently articulate complex design concepts and strategies to stakeholders at all levels. **

Compensation**

Competitive salary and stock options

R$800/mo for you to use with food in supermarkets, restaurants and delivery

GymPass so you don't sit/work all day

Optional fully funded English / Spanish courses

30 days of paid annual leave

Education and courses stipend

Earn a trip anywhere in the world every 4 years

Day off during the week of your birthday

R$200 a month for remote work allowance

Mental health support: we cover 40% of the cost of your therapy

Health plan with national coverage and without coparticipation

Dental Insurance: we help you with dental treatment for a better quality of life.

Sports Incentive: R$300/mo extra if you practice activities

Up to R$5.000 bonus for referring new Blue Caps